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Big Sugar – NWA Gravel

Sweet Tooth Challenge

Want a taste of that sweet North West Arkansas Gravel? Join us for a whimsical 10-day sugar high adventure.


A Weekend in the Bluffs

Designed to be challenging and rewarding with elevation gain throughout, loose gravel and pavement only at the start and finish, Big Sugar offers something even more — an experience. As the producer of the event, Life Time has curated the course to include various terrains and picturesque views throughout, while taking place during the same weekend as the Outer Bike Festival providing an unforgettable ride and a one-of-a-kind experience.

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Featured Events

A day race with a full weekend of cycling events in the beautiful city of Bentonville, Arkansas.

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Choose Course Big Sugar

Big Sugar

A 100-mile gravel race in the remote and rugged highlands of the Ozark Mountains.

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Choose Course Little Sugar

Little Sugar

A 50-mile gravel race located in the highlands but designed for recreational cyclists.

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Keep up with all things Big Sugar!


Produced by Life Time

We believe every event is an extension of our Healthy Way of Life philosophy and brand, and it’s always our goal to deliver an exceptional event experience for both participants and spectators.

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